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Login with Amazon helps you securely recognize millions of Amazon customers and personalize their experience. Users may log in to your site using their Amazon credentials instead of creating a new username and password.


  • Increased login rate and reduced abandonment.1
  • Reduced infrastructure and operational costs.
  • Customers trust Amazon. According to a recent poll, Amazon was ranked the most reputable company in the United States.2

1 Zappos found that 40% of new customers chose Login with Amazon.

2 In a recent Harris Poll, 46% of all respondents said they “definitely would trust” Amazon “to do the right thing” compared to only 8% for Facebook.